Collaborate on social media

2017 Education Coming Soon!

View last year's education below.

Connect Faith 2016 Education Sessions

Tuesday, Oct. 25

Wednesday, Oct. 26

Thursday, Oct. 27

1:30-4:30 p.m. Preconference Workshops

  • Tech Design Challenge!

    You’ve sat through innumerable social media and app presentations. You get it; you need to use technology! However, not all organizations and members are the same. In this high-energy workshop, you’ll discover fun and innovative ways to leverage technology before, during and after events to increase attendance, grow engagement and create future marketing materials. Bring your hard hat and get ready to start building the perfect social media strategy for your next event.

    Learning Objectives

    • Identify the best three social networks for connecting with your members.
    • Leverage cool tools and apps to increase engagement on social platforms.
    • Design a simple, one-page tactical plan for social media at your next event.

Presented by Crystal Washington and Jim Spellos, CMP

Team Building Redefined: How to Maximize Your Impact and Profitability

This is a workshop for creating a winning workplace culture. Learn the proven model and process to successfully implement fun to enhance your culture and bottom line. The Fun Dept. reveals secrets of companies like Google, Southwest and Zappos that have achieved world-class business results by making fun a core value.

Learning Objectives

  • Learn background information on why fun at work is important.
  • Redefine fun as a shared experience.
  • Walk away knowing the model, science and laws of fun.

Presented by Jessica Ruggieri

2:30-3:45 p.m.

Concurrent Sessions

2:30-3:30 p.m.

Adopt These Heaven-Sent, Research-Proven
Conference Insights

A sociologist and a meeting professional walk into an event. Sounds like the start of a joke, right? It’s not. It’s a session from a leading researcher and meeting professional regarding today’s institutions: organizations, government, education and even your conference. Discover insights about what society wants and expects from your event today. What drives people away from your events, and what compels them to come back?

Learning Objectives

  • Identify four research-backed insights about what attendees want from your event.
  • Discuss the shift needed in your conference from 20th to 21st century demands.
  • Explore how studying sociology can give your conference the advantage.

Presented by Jeff Hurt and Josh Packard

  • The Power of Owning Your Career

    Do you powerfully own your career, or does your career own you? These times call for differentiation and showcasing your personal brand—hence taking the driver’s seat in your career. This professional development workshop is a must-attend for those who are passionate about investing in their own development.

    Learning Objectives

    • Learn how to build a strategic development plan.
    • Navigate how to successfully toot your own horn for results.
    • Discover the importance of partnering with sponsors and key stakeholders.

Presented by Simone Morris

Serve This, Not That!

More than $54 billion per year is spent on food and beverage at corporate meetings and events. Behind each egg croissant, turkey sandwich and build-your-own ice cream bar is a simple decision that could help event participants feel better and meeting planners feel less overwhelmed with requests. This interactive session will arm meeting planners with better knowledge on how to feed participants healthfully, safely and deliciously.

Learning Objectives

  • Understand the different dietary needs.
  • Grasp similarities and differences in dietary needs.
  • Learn how to navigate a catering menu and what questions to ask of F&B partners.

Presented by Tracy Stuckrath, CSEP, CMM, CHC

  • Connections Matter: How to Maximize Industry
    Networking Opportunities

    Building strong relationships and friendships is crucial to our success. Belonging to a group or community, such as the meetings industry, gives us a sense of identity. It helps us understand who we are and feel part of something larger than ourselves. But how do we make sure we are leveraging those relationships in the right way? In this highly informative and interactive session, this 40-year meeting industry veteran will walk you through the basics of networking.

    Learning Objectives

    • Learn how to better prepare for networking events.
    • Understand how to overcome the fear of entering a large room and making conversation.
    • Receive new tips for following up with the new people you meet.

Presented by Michael Lyons

  • Meeting Safety & Security: Little Things Add Up!

    Meeting professionals know crisis preparedness is important, but less than half have a meeting-specific crisis plan. Instead of creating a whole crisis preparedness program, why not focus on the little things? This session offers practical, timely and simple solutions that can be implemented immediately in your planning and management process. Little things add up to big protection for your organization and attendees.

    Learning Objectives

    • Recognize how emergency preparedness can be integrated into each step of meeting planning and management.
    • Integrate safety and security elements seamlessly into the RFP, site inspection and site-selection process.
    • Implement practical suggestions to keep attendees informed about emergency preparedness elements.

Presented by Tyra W. Hilliard, PhD, JD, CMP

  • Don't Become Extinct! Join the Hospitality Sales Evolution

    The sales role is evolving rapidly in the era of Relationship Marketing, and our industry is not immune. Buyers all over the world are evolving and changing, and American buyers are particularly different than they were just three years ago. Following the recession, buyers changed how they behave, how they prefer to be connected with and how they make their buying decisions. The days of cold calling are over, and planners don't respond to email anymore. They're using technology and procurement processes more and more to lock you out of their sales process. The traditional sales role is dying. What's a salesperson to do? This session will position you better for the immediate future, as well as prepare you for coming shifts.

    Learning Objectives

    • Learn new ways to use old tools that will save you time and frustration.
    • Be introduced to new strategies that will help you prospect better and sell easier.
    • Become aware of how to ultimately drive revenue in 2016 and beyond.

Presented by Shawna Suckow

Hot Technologies 2016 for Advanced Professionals

How are you keeping up with the technological advancements that impact your job and career? Do you find you’re barely able to keep pace with the latest developments within the hospitality industry? This session reviews what’s new and cool in technology in this fun, fast-paced look at what’s here for us to use now and what’s coming in the near future, including the latest information about augmented reality.

Learning Objectives

  • Identify the most critical tech tools affecting meeting planning.
  • Understand how to manage the flow of information using social curation tools.
  • Recognize how new technologies such as augmented reality are having an impact on the hospitality industry.

Presented by Jim Spellos, CMP

Quick Fires

2:30-3:00 p.m.

ConnecTech

Technology can be overwhelming, but technology can also help advance your events, planning, staffing, sponsorships and beyond. Come learn about tools that increase your productivity and ask questions about apps, mobile devices or anything tech-related in this open-forum environment.

Learning Objectives

  • Learn answers to your tech-related issues, questions and concerns.
  • Receive information on how to better your organization and productivity.
  • Walk away with resources to help you be successful in your career.

Presented by Dahlia El Gazzar and Tess Vismale, CMP

Selecting and Securing the Perfect Site

This workshop is an opportunity for industry newcomers to examine and discuss all facets and issues involved with selecting meeting sites. Walk away able to prepare meeting specifications, create an RFP, conduct a thorough site inspection in person or by phone, and evaluate and select the property and destination that best suits your meeting’s objectives.

Learning Objectives

  • Review industry trends that impact site inspections and negotiations.
  • Understand critical elements to a successful site inspection.
  • Learn how to devise a plan to implement best practices for each site inspection.

Presented by Cheryl Payne, CMP

Leveraging the Science of Group Creativity to Create
Client Value

Join The Dali Museum's Innovation Labs Founding Co-Director Nathan Schwagler in a conversation on the topics of creativity and innovation in event design and execution. In regard to subtopics, anything goes—assuming everyone agrees to treat people and ideas with respect and nobody tries to sell anything.

Learning Objectives

  • Connect and engage with subject matter experts.
  • Address challenges and opportunities regarding the design and support of creative sessions.

Presented by Nathan Schwagler

Improving Sponsorships, Engagement and Attendance

Retain sponsorships, encourage collaborative engagement and increase attendance: These are all things meeting professionals want to do. What best practices have you seen to accomplish these? Where are you struggling to achieve the results you are looking for? Come and discuss these topics and more with fellow attendees.

Learning Objectives

  • Discuss ways to increase attendee engagement,
    leading to better retention.
  • Hear ideas on how to improve sponsorships
    or add new concepts to your event.

Presented by Mariela McIlwraith, CMP, CMM, MBA

3:15-3:45 p.m.

ConnecTech

Technology can be overwhelming, but technology can also help advance your events, planning, staffing, sponsorships and beyond. Come learn about tools that increase your productivity and ask questions about apps, mobile devices or anything tech-related in this open-forum environment.

Learning Objectives

  • Learn answers to your tech-related issues, questions and concerns.
  • Receive information on how to better your organization and productivity.
  • Walk away with resources to help you be successful in your career.

Presented by Dahlia El Gazzar and Tess Vismale, CMP

CMP Rapid-Fire

Achieving CMP certification proves to your colleagues and peers that you have mastered the knowledge and skills necessary to be a successful meeting professional. Come to this small-group discussion with questions about CMP requirements, how to study and where to find resources.

Learning Objectives

  • Receive an overview of the CMP program.
  • Learn why the CMP is recognized worldwide as the premier certification for meeting professionals.
  • Get answers to your questions about application requirements and the exam.

Presented by Gayle Rosnick

Breaking Down Participation Barriers: Best Practices for Accessible Events

In this session, learn best practices for designing events to be accessible and welcoming so everyone is able to fully participate. We'll discuss venue selection practices and principles of universal meeting design, including marketing and best practices for room setups, food and beverage, and transportation.

Learning Objectives

  • Learn what to look for in a venue to ensure your event is accessible.
  • Learn about universal meeting design practices that make your events more accessible for all participants.
  • Learn how to avoid the common logistics practices that make your events less accessible

Presented by Mariela McIlwraith, CMP, CMM, MBA

10:00 a.m.-12:15 p.m.

Concurrent Sessions

11:15 a.m.-12:15 p.m.

Hackathon: Meeting and Tech Hacks to Enhance Productivity

What can help you do more in less time? Are you looking for classic (yet little-known) meeting planning shortcuts and time-saving "hacks," or do you really need digital time-savers? This session will offer you the best of both classic and digital worlds as you learn surefire ways to get more done every day as you prepare for your meetings and events. You decide if you prefer classic or digital... or both!

Learning Objectives

  • Identify more than 29 tools to enhance productivity for meeting professionals.
  • Understand the importance of a blended skill set to maximize industry efficacies.
  • Use peer-to-peer learning to enhance strategic and tactical time-saving implementation.

Presented by Shawna Suckow, CMP, and Jim Spellos, CMP

CMP Certification: Your Questions Answered

Achieving CMP certification proves to your colleagues and peers that you have mastered the knowledge and skills necessary to be a successful meeting professional. Come to this session to hear the requirements to apply, how to study and why earning the CMP designation will enhance your career.

Learning Objectives

  • Receive an overview of the CMP program.
  • Learn why the CMP is recognized worldwide as the premier certification for meeting professionals.
  • Get answers to your questions about application requirements and the exam.

 

> Download .ppt (13MB)

Presented by Gayle Rosnick

  • Creative Blocks, Melting Clocks, Salvador Dali and You

    Join the team behind The Dali Museum's Innovation Labs in St. Petersburg, Florida, as it reveals its unique methodology for designing and facilitating creative off-site retreats. Dali Labs Founding Co-Director Nathan Schwagler will showcase tools, techniques, agendas, flows, images, case examples and up-to-date research on ways you can design meetings optimized for creativity.

    Learning Objectives

    • Learn tools and techniques for deliberate creative thinking.
    • Experience a custom-built, applied creative thinking exercise from The Dali.
    • Explore new approaches to creative meeting design.

Presented by Nathan Schwagler

Creative Conversations: Event Marketing

Creating a marketing strategy for your events can be overwhelming. How do you target the right audience to increase your attendance? Are you looking at pre-, during and post-event marketing opportunities and ideas? Are you being inclusive? Join the discussion with marketing specialists to gain insight on the do's and don'ts of event marketing.

Learning Objectives

  • Learn how to avoid the No. 1 mistake planners make when marketing events.
  • Discover how to socially engage sincerely and increase the quality of customer relationships.
  • Learn the do’s and don’ts of maximizing ROI.

Moderated by Mindy Hylton with Michael Lyons

  • Meeting Economics: Strategies to Improve Attendance, Sponsorship, Engagement and Your Bottom Line

    In this interactive session, review best practices for attracting and retaining event sponsors, and for delivering benefits that enhance business value for sponsors, attendees and event owners; explore pricing strategies to increase attendance and encourage earlier registrations; and examine ways to improve collaboration between planners and suppliers to address challenges such as room block pickup and poaching.

    Learning Objectives

    • Learn how to customize a road map for attracting
      and retaining sponsors.
    • Discover pricing models to encourage increased and earlier attendee, sponsor and exhibitor registrations.
    • Understand collaboration methods for planners and suppliers.

Presented by Mariela McIlwraith, CMP, CMM, MBA

  • Breaking the Rules and Changing the Game

    Meetings organizations, and indeed all industries, have to change and adapt to stay alive. Organizations pass through a life cycle from startup to growth to maturity, eventually declining unless they reinvent themselves. Businesses are usually founded because someone had a clear vision of a future, improved world. But as the improved world of tomorrow quickly becomes the ordinary world of today, how is your organization adapting?

    Learning Objectives

    • Learn how to communicate the reinvention process to all stakeholders.
    • Get ahead of the next curve using the innovation and survival process.
    • Develop strategies for your organization to enter the new future.

Presented by Latricia Chisholm

The Do's and Don'ts of Citywides

Planning an event for 10,000 or more attendees means more of everything: hotels, venues, space and F&B. And in the current economic situation, planners are asked to do more with less. How do you balance needing more with your partners while maintaining the organization’s and attendees’ expectations? Hear a panel of experts discuss the do's and don'ts of planning citywide events, while learning tips to apply to your own planning.

Learning Objectives

  • Hear from experts on how citywides are changing in
    current economic times.
  • Discover new ideas to apply to your own citywide events.
  • Explore options for improvement with fellow attendees
    during an interactive Q&A.

Sponsored by Visit Phoenix

#AskUsAnything

Have questions about productivity apps, mobile devices or anything tech-related in general? Bring them with you to this session. We’re bringing in tech geeks to address all your questions. We challenge you to stump the panel!

Learning Objectives

  • Get answers for your tech-related issues, questions and concerns.
  • Get help from a group of tech geeks.
  • Learn answers to tech questions you didn’t even know you had.

Presented by Dahlia El Gazzar and Tess Vismale, CMP

Master Class

10:00-11:00 a.m.

Conference Refugees: Why the Hallway Is More Appealing
Than the Ballroom

We’ve all heard it: People say they get more out of a discussion in the hallway than they do from the conference speaker. In this session, sociologist Josh Packard reveals surprising findings from his own research about the changing nature of institutional participation in the 21st century. Join this session to understand why the future of your business depends on harnessing the power of the hallway conversation in a large audience.

Learning Objectives

  • Understand emerging social trends driving audience
    participation and retention.
  • Develop new methods for engaging audiences during and long
    after an event.
  • Generate effective models for increasing audience learning.

Presented by Josh Packard

Host Sponsor